What’s that old saying my first editor at the Post Star newspaper used to tell me? Oh yeah, “personality goes a long way.” “No one wants to read an article stuffed with boring facts, Luke,” he said. “They want to get know the person behind the story.”
Sometimes I forget that. Sometimes when I’m producing videos I get distracted by slick editing and flashy transitions and music choice. But what I’ve learned is that my time is much more wisely spent finding a likeable person to plop in front of the camera. Once you’ve got that, everything else falls into place.
Enter: Betsy. While on assignment to produce a video about Vermont Maple Open House Weekend, I stumbled upon Betsy Luce, the 2nd-generation owner of Sugarbush Farm in Woodstock, VT. She’s bright and breezy and Ã¼ber-friendly. The second I saw her interacting with customers, laughing and offering discounts and acting motherly, I knew she was the one I needed on camera. She was Sugarbush Farm. She embodied the feeling around Vermont Maple Open House weekend – that sense of a family farm that produces syrup the old fashioned way. No amount of editing can accomplish that.
Have a gander at the video and see what I mean. Don’t you just love Betsy?
What do you think? Does personality matter in videos?