Inn Partners is a consulting group representing over 200 inns and bed and breakfasts all over the nation (and a few in Europe). Their team of experts guides customers through purchasing or selling a lodging property; they also hold seminars for current and prospective innkeepers.
Inn Partner’s outdated website had thousands of backend errors impacting its indexability and ranking within search results. These SEO errors were preventing the site from being shown organically for key search terms, and thus negatively affecting site performance.
To be competitive online, it’s essential that your site adheres to strict and ever-changing SEO standards, both in the backend and in the consumer-facing content. After months of combing through backend errors and making corrections, the site was properly optimized and in full compliance with the Google Gods. Now, if you’re a web user looking to purchase an Inn, or if you’re otherwise involved in the New England hospitality industry, Inn Partners is easy to find.
Mondo tackled this challenge by running a comprehensive SEO site audit to determine what needed to be fixed.
Fixing SEO Errors
Over a couple months, we eliminated upwards of 3,000 SEO errors including eradicating duplicate content, fixing broken links, and adding appropriate meta descriptions to pages and ALT text to index images.