They’ve done it again.
OK Go had huge success with their famous-on-the-Internet “treadmill video” four years back. Racking up millions and millions of views and all but defining the term “viral video”, it catapulted the band to fame.
How do you top a such a successful video? By locking yourself in a warehouse space for an untold number of days, creating the ultimate domino-effect video.
Curse you, OK Go! Now we all have to step our online video game. Again.