All of us at Mondo are snowboarders. Our new intern, Lydia, grew up in the shadows of Stratton Mountain and is a genuine shredhead. Pete, Mondo’s Digital Communications Manager, and I both worked in marketing departments at Vermont ski resorts. And I met Nate, our web developer, on the slopes of Mount Snow.
That’s why we’re truly excited to be signed on as content developers for OnTheSnow.com, a popular snowsports enthusiast site. Pete, Mondo’s Digital Communications Manager, has accepted the role of Eastern Editor, covering ski resort-related news for the entire eastern seaboard. I’ve signed on as a feature writer.
My first assignment came a few days after Hurricane Irene pummeled Vermont. In 1,200 words, I recounted my personal experience with the day of the floods, explained the effect it had on Vermont ski resorts, and wrapped it all up with a salute to the neighbors and communities that have banded together to rebuild.
Being a digital-heavy, Internet-based marketing firm, we are trained to keep SEO (search engine optimization) a priority in all our online copy. So when I learned that my article was showing up in the #1 spot on Bing’s search results in the News category for the term “Hurricane Irene Vermont,” I was stoked.
The first page placement is a testament to our ability to strategically mesh SEO with well-written copy. But it’s important to note that the website hosting the copy — in this case OnTheSnow.com — plays just as big a role. OnTheSnow.com is thoughtfully laid out and brimming with high quality content, updated near constantly. It’s no wonder that it saw over 9,000,000 unique visits last year and its articles consistently rank high in search results.