Have you ever checked your blog’s visitor statistics, giddy with anticipation of the hundreds (nay, thousands) of visitors to your most recent post? As you log in, you think, “I spent a lot of time and energy on this post – it’s got everything: useful info, entertainment, solid writing. I probably have 30 comments waiting for approval. I am an Internet god.”
Then, reality. You received nowhere near the hits you expected. You have no comments. You get discouraged, assured that your mother is probably the only human being reading your prose. You close your browser in disgust… oooh, wait! I have a comment! Oh, it’s just spam from some guy selling Acai pills in Romania.
All I can tell you is don’t get discouraged. You never know who’s going to stumble across your post. And you never know what your words can lead to.
Case in point: I wrote a post for one of my clients, RideVermont.com, about the inherent dangers of snowboarding. Kevin Pearce, an up-and-coming Vermont rider about to make the Olympic team, had just suffered a severe brain injury while practicing. The next day, WCAX news in Burlington called, looking to interview me about the inherent dangers of snowboarding. With my thoughts and sound bytes alongside Jake Carpenter, the creator of snowboarding as we know it and founder of Burton Snowboards, the story aired across the region, giving me, the blog and my writing massive exposure.
On that day, the post had received only 30 hits. But it was that one hit that mattered.
So don’t fret. People ARE reading your blog. Continue to put out timely, interesting content and I promise you, it will be worth it.
P.S. Make sure your contact information is easily found on your blog. Otherwise, how are news stations going to find you and give all that publicity?