We’ve had an extra wordsmith in Mondo’s content corner this summer. Laura, our intern, has been working with Meryl and Mike to write optimized blog posts, build emails, and take Instagram photos fit for the Met. The young grasshopper has done well — so well, in fact, that we couldn’t help asking her to write one more piece before she heads back to Simmons College to forge onward with her PR/Marketing/Communications degree. Here are Laura’s top five tips about digital marketing internships.
Five Tips For Your First Digital Marketing Internship
1. Rewrite Everything
Rewriting can become a dreaded word if you work in marketing, but you’ll learn to embrace it. Nine times out of ten, your best idea isn’t you first one. Take a second look at everything you write, even an Instagram post, and tweak it. That little bit of extra time makes for strong content and happy clients.
2. Social Media is an Art Form
Social media moves quickly and users have high expectations, especially when they’re communicating with brands. It’s important to nail each client’s aesthetic, from the tone of a photo caption to the hue of its filter. I’ve learned to not to overthink this — stress just creates a mental block. Focus on the key message of the post, write it in as few words as possible, and then think about how you could say it in a more creative way. And when it comes to hashtags, do your research — if you want to target a specific segment of users, you have to know what they’ll be searching for.
3. Know Your Audience
When you intern at a content marketing agency, you juggle projects between a variety of unique clients. Those clients have unique audiences and unique expectations, and it can be tough to flip the switch between them. Before jumping into something new, take 30 seconds between projects to rethink who the client is, what their goals are, and what the brand’s personality is like. When I take some time to reset, I better understand the work I’m doing.
4. Take A Break
By definition, your digital marketing internship revolves around computers. While this adds a lot of ease to everyday work, it can wear your eyes and brain out in no time. Personally, I love Eyeleo, an app that reminds you to take varied short and long breaks from the glare of the screen every hour or so. And if you need to get your blood moving, don’t be afraid to take a quick walk.
5. Use Good, Old Fashioned Paper
Microsoft Office, Google Docs, Coggle — they all get the job done. In my experience, though, our brains aren’t designed to brainstorm and strategize through a screen. Good old fashioned paper just plain works. I love using paper to draw out my ideas in a way that comes naturally to me. Plus, when your internet goes down, paper always has your back.