Situation

The Roberts Collection is a family of inns situated around a beautiful courtyard, with a commitment to boutique hotel experiences of the highest quality. To keep their guests (both past and future) engaged with the property, the Roberts Collection knew email marketing was a necessary venture.

Challenges

The list of subscribers had never been vetted, nor were there any segments. What’s more, Roberts Collection had never sent a promotional email. So Mondo started from scratch. Robert’s requested something original to entice recipients to opt-in to their newsletter.

Solution

Mondo created an email marketing arm using the Roberts Collection’s unique voice to capture new guests, convert one-time guests into returning brand loyalists, and build the Roberts Collection’s reputation as a superb digital communicator.

Acquire New Subscribers

The first step of email marketing is to devise something to get people to take action. In this case, Mondo formulated a 10% discount to the Collection as a reward for those who signed up to subscribe.

Content Gathering

Once we had collected subscribers, we crafted newsletters that took people behind the scenes of life on Nantucket, and at the hotel.

Building

The layout had to stylistically fit Robert’s Collection’s brand personality and standards. Because of our extensive research and branding exercises, we were able to design a template that represented the property accurately and attractively.

List Curation

Every once in awhile, subscribers’ email addresses become stale. Mondo filtered out all invalid and spam addresses to curate the most effective list.

Blast Off!

After several rounds of editing and checking links, we launched Robert’s first ever email blast.

Results

3x

x
INDUSTRY AVERAGE OPEN RATE

54%

%
CLICKS IN THE MAIN CALL TO ACTION

12%

%
SWEEPSTAKES ENTRIES

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