The first Friday of every month, Mondo’s homebase hamlet of Brattleboro, Vermont hosts “Gallery Walk,” and it’s just one more reason I choose to run a business and live in this unique town. With Main St. closed to vehicles and live music ricocheting off downtown buildings, Brattleboro’s dozens and dozens of art galleries keep their
Vitaminwater.com, the company’s homepage, now routes directly to its Facebook page. That’s right, a gi-normous company now uses Facebook as its homepage, a tactic typically reserved for tiny businesses with a nonexistent marketing budget. Talk about a leveled playing field.
Looking for a simple way to make your WordPress-based website more professional looking? Adding an icon that shows up next to your web address in the URL box will take about 10 minutes, and it gives your site a branded appeal in bookmark listings and RSS feeds. Google’s got one. So does the New York
Have you ever checked your blog’s visitor statistics, giddy with anticipation of the hundreds (nay, thousands) of visitors to your most recent post? As you log in, you think, “I spent a lot of time and energy on this post – it’s got everything: useful info, entertainment, solid writing. I probably have 30 comments waiting
What’s that old saying my first editor at the Post Star newspaper used to tell me? Oh yeah, “personality goes a long way.” “No one wants to read an article stuffed with boring facts, Luke,” he said. “They want to get know the person behind the story.” Sometimes I forget that. Sometimes when I’m producing
One of Mondo’s most exciting (and effective) internet marketing techniques is something we like to call “Google Domination”. Basically, we get your business onto the first page of Google’s search results – a highly profitable proposition for businesses that depend on new customers. How is it done? Let’s use a plumbing company as an example:
I spent a morning in a hairnet and a white jumpsuit last week. Oh, and galoshes. And I learned that cheddar can be used as a verb. Cheddar [ched-er] verb – A process during cheesemaking when blocks of curds are piled on top of each other to expel moisture. Armed with two Flip Ultra HD cameras
Southern Vermont was pummeled by an epic snowstorm between February 22 and 27, 2010. It was a 1-2 punch storm, with the first, more powerful storm leaving behind a few feet of heavy, “clam-spit” snow and the second leaving behind a light and fluffy topper. For skiers and snowboarders, it was a week of bliss