As Mondo’s Curator of all things interesting, I like Twitter for its endless streams of information — like the paperboy of old Americana, Twitter delivers news right to your doorstep. A LOT of news. Sometimes too much. And that’s where Hootsuite keeps me sane, thanks to a few Hootsuite tips I’ve got up my sleeve.
Hootsuite kindly keeps tabs on topics, people and even phrases that matter to you on Twitter, so those endless streams become manageable chunks of mostly relevant tweets, staving off the inevitable Twitter information overload. It has its glitches, but Hootsuite makes it way easier for social media marketers to catch important tweets, trends and information and maximize social media. Make your social media more effective with these tips and tricks on Hootsuite!
1. Make your Dashboard your own. I really like Dan Mason’s tip for organizing the Hootsuite Dashboard: think of tabs as folders, one for each big category like a specific network, a broad topic, a region or even a certain community (like bloggers). The streams within each tab can contain everything relevant for that subject from Twitter, Facebook, even Instagram and YouTube. Use Search streams to track your company name or a phrase, or a Keyword stream to aggregate uses of a hashtag.
2. Curate Twitter lists of important people on each topic. Lists in Hootsuite are in a “can’t live with them, can’t live without them” situation. Lists help you track important groups of experts, fans or other types of people — I have a list of Northeast weather experts in Vermont, for example — and they are indispensable. In Hootsuite, however, lists are not very intuitive to create or change — adding a list is done by adding a stream, and you need to look through all list members to remove one. Once you’ve got it set up, though, it’s easy to add new members to a list, and you’ve got a well-refined source of Twitter informants.
3. Share content as you find it with Hootsuite extensions. For efficiency, I have two Hootsuite extensions installed on my Chrome browser: the Hootlet app and the Assignments extension. The Hootlet app lets you create & schedule a Tweet quickly and easily while you’re browsing the web (no copy-pasting required) and it will even search Twitter alongside a Google search. The Assignments tool has a few functions, too, but I use it like a bookmarker — once installed, the “Assign To” option appears on Facebook, Twitter and Hootsuite, letting you send the relevant post to yourself or a team member for later follow-up.
4. Track all your networks in one place. Add apps for other networks, including YouTube, Instagram, tumblr, and even MailChimp to your Hootsuite Dashboard. Hootsuite lets you interact with and search these networks just like it does with Twitter — no more need to type in six different passwords every day.
5. Measure your progress with the easy social media reporting tool. Colorful, graphic social media reports are standard issue with the Hootsuite Analytics platform. You have the option to create custom reports for Twitter, Facebook, LinkedIn, Google+ or any combination of the networks, though you may need to pay for more complex reporting on social media stats.
Thanks to Hootsuite, social media marketers can wander in Twitter without getting hopelessly lost. Using these Hootsuite tips and tricks should make it easier and faster to maximize your social media efforts.