A good magician never reveals the tricks of his trade, but here at Mondo we’re all about letting you in on the little secrets of our trade. Besides, when we have fun we like to brag about it. So here’s a quick and dirty breakdown of a product video we put together for Hyde Tools‘ 14- in-1 Multi-Tool.
STEP 1: The Concept. While all stages in video production are important, starting with a good idea is fundamental to the quality of a video. Would you have watched a video that described the Hyde Multi-Tool using interpretive dance? Maybe, but interpretive dance isn’t a great way to convey concrete information. How about a Hyde Multi-Tool that transforms into a robot, blasts off into space and helps fix a space station? Very cool, but pretty unrealistic unless you want to drop five figures on 3-D animation. So to come up with the concept for this video we started with the basic idea that we needed to easily tell people about what the tool does in a fun way. Once we started making jokes about what the tool doesn’t do, we knew we were onto something. We came up with a few appropriate misuses for the tool, wrote out a basic script, and passed the idea along to Hyde who gave us the approval to move into the next phase of the process.
STEP 2: Shooting. Even if you have a great concept it’s important to make sure you can realistically film your idea. Little things like lighting can become a big hassle if you don’t plan your shoots methodically. Anything you can do to simplify your shoot saves you time and the client money. The best example of this is the “flashlight” misuse. It’s amazing what just a few sound effects and a plain black screen can accomplish (we’ll get to the sound effects part in the next stage).
STEP 3: Editing. Even for a scripted video like this one, editing is a lot of work; that fancy four-way split screen isn’t just a one-click filter you can drop into your timeline. Editing is where all the small detail work gets done. Things like color correction and mixing audio levels are important, boring details that would put you to sleep if I explained them so instead I’ll move on.
STEP 4: Tweaking and Fine Tuning. Mondo videos are a collaborative effort that start and end with the client. It’s important to make sure everyone is satisfied to the final product. Sometimes we go back to the drawing board and completely start over with video projects. But most of the we head back into the editing suite and tweak… a quick script edit here, a music change there, a B-Roll cut over here. We’re always grateful to get feedback from our clients that will improve the quality of our final video product. The “Leg Shaver” scene in this video, for example, was an idea from Corey Talbot, Hyde’s VP of Marketing. It ended up being the funniest section of the video, in my opinion. I love when that happens.
You can watch some of our other productions in our video gallery.