Archive for marketing tips - page 2

Creative content starts with creative writing

Creative content starts with creative writing

Back in early April, I joined the Mondo team. In the short time since, along with learning a lot about PR and SEO, I’ve also discovered my new favorite question — “What do you do?” It comes up in casual sidewalk encounters, professional introductions, and…

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What a Baby Can Teach You About Great Web Content

What a Baby Can Teach You About Great Web Content

I’m a new dad. Most of the clichés that come with such a statement are true: lack of uninterrupted sleep, utter surprise at how much poop one human being can produce, a newfound appreciation for silence and a million new reasons to smile every day….

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4 Tips for the Twitter Novice (psst, don’t forget to listen)

4 Tips for the Twitter Novice (psst, don’t forget to listen)

Twitter is a great broadcast medium, but it’s also important to listen. Here are 4 tips to help your business by listening to the Twitter universe.

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On social networks, 60 is the new 30.

On social networks, 60 is the new 30.

When my father called me late last year and asked, “Hey, are you on the Facebook? I signed up.”, I knew that the social network juggernaut had reached a tipping point. It was not surprising when I stumbled across this bit of news this morning:…

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Zen and the Art of Social Media Maintenance: What a motorcycle and Mr. Miyagi can teach you about sucessful campaigns

Zen and the Art of Social Media Maintenance: What a motorcycle and Mr. Miyagi can teach you about sucessful campaigns

A blog won’t get immediate traffic for a lot of reasons. I promise you that consistent, quality content pays off in the long run.

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How to Compete with Vitamin Water and 50 Cent on Facebook

How to Compete with Vitamin Water and 50 Cent on Facebook

Vitaminwater.com, the company’s homepage, now routes directly to its Facebook page. That’s right, a gi-normous company now uses Facebook as its homepage, a tactic typically reserved for tiny businesses with a nonexistent marketing budget. Talk about a leveled playing field.

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How to Add a Snazzy Icon Next to Your Web Adress

How to Add a Snazzy Icon Next to Your Web Adress

Looking for a simple way to make your WordPress-based website more professional looking? Adding an icon that shows up next to your web address in the URL box will take about 10 minutes, and it gives your site a branded appeal in bookmark listings and…

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If you write it, they will (eventually) come

If you write it, they will (eventually) come

Have you ever checked your blog’s visitor statistics, giddy with anticipation of the hundreds (nay, thousands) of visitors to your most recent post? As you log in, you think, “I spent a lot of time and energy on this post – it’s got everything: useful…

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Video Production 101: Bring the Personality.

Video Production 101: Bring the Personality.

What’s that old saying my first editor at the Post Star newspaper used to tell me? Oh yeah, “personality goes a long way.” “No one wants to read an article stuffed with boring facts, Luke,” he said. “They want to get know the person behind…

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