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Have you ever checked your blog’s visitor statistics, giddy with anticipation of the hundreds (nay, thousands) of visitors to your most recent post? As you log in, you think, “I spent a lot of time and energy on this post – it’s got everything: useful…

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What’s that old saying my first editor at the Post Star newspaper used to tell me? Oh yeah, “personality goes a long way.” “No one wants to read an article stuffed with boring facts, Luke,” he said. “They want to get know the person behind…

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